JAVAID, A. M.; SOHAIL, M.; SHAUKAT, M. R.; SOHAIL, I.; RAZZAQ, R. Effectiveness of Digital Social Media Campaign Strategies for SMEs in Pakistan . Research Journal for Societal Issues, [S. l.], v. 4, n. 1, p. 144–163, 2023. DOI: 10.56976/rjsi.v4i1.51. Disponível em: https://www.rjsi.org.pk/index.php/Research/article/view/51. Acesso em: 9 jul. 2025.